Midas

Midas
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Midas, Inc. is a chain of automotive service centers headquartered in Itasca, Illinois. In the main markets of the United States and Canada, Midas stores are company-owned or franchised. In the 17 other countries it operates in,[citation needed] the service centers are either licensed or franchised.

In 1956, The Muffler Installation Dealers' Associated Service (M-I-D-A-S) was established by Nate H. Sherman and the first Midas Muffler opened that year in Macon, Georgia.[citation needed] The chain was originally known as Midas Muffler as they specialized in the replacement of mufflers. In recent years, they have marketed themselves as Auto Service Experts, as they are capable of performing most routine and common automobile service, including brakes, fluid changes, and suspensions. The name Midas originates from the king Midas and his golden touch, hence the slogan "Trust the Midas touch".

Country of origin 
US United States
Business established 
1954
Franchising since 
1956
Number of units (worldwide) 
2.200
Target countries 
AR AR
AU AU
AT AT
BR BR
BG BG
HR HR
CZ CZ
FI FI
FR FR
DE DE
HU HU
IE IE
IT IT
MX MX
NO NO
PY PY
PE PE
PL PL
PT PT
MD MD
RO RO
RU RU
RS RS
SE SE
UA UA
AE AE
GB GB
US US
Target locations 
Contract type 
Contract duration (years) 
10
Investment level 
Franchise fee 
27.500 EUR
Royalty 
3,00 % of TO/month
Please note that the legal and financial info presented here may vary, depending on the country and region. Prices are expressed in EUR and may have been converted from local currencies at the time of the listing.
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